Why Are Event Graphics Important?

Why Are Event Graphics Important?

Often events like tradeshows and exhibitions are a great way to make a first impression on potential new customers. That’s why it’s important to make sure that you have excellent graphics that are eye-catching and will help make people want to stop to learn more about your business.

You only have one chance to make a first impression, so make sure you’re taking the time needed to create incredible graphics for your next event. Let’s learn a little more about the importance of event graphics and some tips for when you’re ready to start designing!

Why Do You Need Graphics at Your Event?

Event graphics are printed visuals that a company will use to display at their event or exhibition booth. Your graphics should integrate text and images to help your audience learn more about your company’s products and services.

Graphics can include:

  • Banners
  • Backdrops
  • Signage
  • Placards
  • Floor graphics
  • Tabletop displays
  • And more

High v. Low Graphics

As a rule of thumb, always make sure you have important elements, like your company name, above floor level.  Higher elements will help capture the attention of your audience more than those below eye level. However, keep in mind that floor graphics are still important too!

Pay Close Attention to Image Quality

When you’re printing large graphics, your photos should be high resolution or vector, especially when you’re working with your logo. When you’re using large signage for your event, keep in mind that people will be viewing your graphics up close, so you should want them to see a bold, crisp image.

Use the Right Colors

People are attracted to different colors for many different reasons. Each color and tone you use for your display can help you stand out from your competition. Before finalizing your colors, make sure you review the rules of color psychology and choose the best colors that fit with your brand! 

At Pro Graphic Install, we work with several event organizations for tradeshows, stadium events, exhibitions, pop-ups, kiosks, and even barricade graphics, creating and installing one kind of messaging to customers.

We have a great partnership with local universities, convention centers, and hotels for event graphics. If you have been to a football game, a golf event, or any tradeshow in Denver, you’ve most likely seen our work!

Contact us today to learn more about our graphic installs for events!

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